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Market Analysis

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Understanding your market is key to success. Become the market. PELBRD will  analyze your market including:

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• Market Sizing

• Market Dynamics

• Distribution channels

• Market Trends

• Buyer demographics

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     Competitive Analysis

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Knowing your competition allows you to develop strategies that are proactive rather than reactive. The best defense is a strong offense. Develop strategies that will have your competition reacting to you so you can stay one step ahead of them. The PELBRD Team develops a profile of each competitor to include:

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• Corporate Profile

• Executive Management

• Product/Service Offerings

• Marketing Strategies

• Distribution Channels

• SWOT Analysis

• Pricing Strategies

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    Pricing Analysis

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Pricing is a fluid operation. Profitability balanced with market acceptance, competitive pricing and elasticity all impact the ability to price profitably. Avoidance of price wars and declining into commodity pricing is always a concern; The PELBRD Team takes a comprehensive approach to pricing that includes:

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• Margin Requirements and Goals

• Competitive Pricing and Approach

• Discounting Policy

• Value Based Pricing

• Market Price Elasticity

• Pricing Trends

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    Web Site Comparison

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Your website is how the world sees you. It conveys who you are and what you do. It communicates your Value Proposition and drives sales leads. It is also compared to your competitors' websites. The PELBRD Team develops a comparison including:

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• SEO Rankings

• Overall Design

• SWOT

• Ease of Use

• Value Proposition

• Sales Lead Approaches

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   General Research

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PELBRD has excellent research capabilities and experience. The PELBRD Team can assist with most any research needs you may have. Whether Business, Corporate, Student projects or general interest, Our research assistance can provide you the information you need.

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